The product was an immediate commercial failure, selling only 150,000 units before production was suspended within a year of its announcement. The Cube won awards and plaudits for its design upon release, but reviews noted the high cost of the machine compared to its power, its limited expandability, and cosmetic defects. The Cube was announced to the general public at the Macworld Expo on July 19, 2000. Apple positioned the Cube in the middle of its product range, between the consumer iMac G3 and the professional Power Mac G4. Apple's designers developed new technologies and manufacturing methods for the product-a 7.7-inch (20 cm) cubic computer housed in clear acrylic glass. Designed by Jonathan Ive, the Cube was conceived by Apple chief executive officer ( CEO) Steve Jobs, who held an interest in a powerful, miniaturized desktop computer. The Power Mac G4 Cube is a Macintosh personal computer sold by Apple Computer, Inc.
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